Dapstrem Media Player.

About The Project.

Dapstrem media play is a cross-platform app, running on both android and IOS, that provides short original videos, about 10-15 min, to the mobile users who love watching short videos in between their tight day-to-day schedules.

What's Dapstrem Media Play.

This is a downloadable app on either the App store or play store which plays short videos, both locally and internationally. It is made for entertainment enthusiasts with tight schedules.

Problem Statement.

• Repetitive content in so many platforms.
• Longer content, but with limited time to watch.
• Lack of support for the local content.
• Time-consuming while searching for uncategorized content

Possible Solutions.

We came up with the idea of developing a mobile app for people who have limited time to watch:-

Original Short Content.

The platform provides max 15min of original content.

Reviews & Ratings based Content.

This will help users easily land recommended content saving them time.

My Role.

• Design Process
• Strategy
• Competitive analysis
• User Research
• Customer Journey Mapping
• Sketch and wire-framing
• Mockup design
• User & Usability testing

Project Time Frames

Project Duration: 8 weeks
Screens: 25+
Runs on both Android and iOS

Tools Used

Design Process.

We followed the design thinking framework, which is a 5 step interactive design process, which is user-centered thus involving the user at every design level.
‍

Discover

• Stakeholders Interview
• Market Research
• Design Strategy
• Competitive analysis

Define

• Affinity Mapping
• Persona
• Empathy Mapping
• Journey Mapping

Ideat

• User Flow
• Card Sorting
• Information Architecture

Design

• Lo-Fi wireframes
• Hi-Fi wireframes
• Mock-ups design
• Prototyping

Test

• User testing
• Usability testing
• Feedback
• Iteration

Competitor Analysis.

We carried out a competitor analysis so some of our close competitors to understand the business standpoints and below were the results;

Yes

Subscription

Yes

Smart TV

Yes

Regional
Languages

Yes

Parental
Control

Yes

Ratings

User Research.

We conducted both qualitative and quantitative user research to help us understand our target users, and their frustrations. It also helps us engage users in the entire design process.

Qualitative Research.

In this, I conducted a one-on-one interview with 8 users to understand user frustrations, pain and gain points while using online entertainment applications. I also observed their behavioral patterns,in-app navigation, their preferences, time spent on each platform, engagement & much more

Quantitative Research

In this, we took an online survey from over 80 users to observe and analyze any similarities in their answers. The results are visualized as shown below.

User Persona.

From our detailed user research; and affinity diagrams, we defined our target user group and created personas for each user type. It contains the user’s demographic, interests, personality, goals, and pain points.

Andrew Gichia

Age:
Occupation:
‍Hometown:
Status:
Education

28
Model
‍Ba
Married
Post Graduate

Bio.

Gichia is a graduate with a Bachelor of Arts from the University of Nairobi. He owns a fashion shop in town's CBD and he is a commercial model. He loves watching shot clips while free in his shop.

Interests.

• Watching modeling videos
• Likes sports activities
• Hanging out with friends
• Playing video games
• Traveling and photography

Goals.

• Watch with friends
• Find ratings & reviews of each video
• To improve communication Skills

Pain Points.

• Unable to complete longer movies
• Lose of movie progress
• Unable to share with friends

Empathy Map.

Empathy Mapping is a collaborative visualization used to articulate what we know about a particular user. It helps us to understand the thinking of our users.

Feels.

• Frustrations due to short attention span.
• Frustrating long movies and series
• Annoyed if he finds out that content was boring after a long watch
• Curious about what his friends watch on video streaming platforms

Thinks.

• Why can’t I get this movie in my favorite local language
• Want to hang out, relax and have fun with friends.
• What should I watch next?

Does.

• Compare subscription prices of multiple streaming platforms
• Checks the website and research content
• Google movie ratings & reviews before watching
• Give suggestions to friends

Says.

• I hate leaving the content in the middle or unfinished.
• Love sharing with friends but the process is limiting
• I love exploring new apps and technologies

User Flow.

User flow is the road map for the user to navigate from the entry point to the exit point in order to complete a task in the user interface. It defines all the necessary steps in the user journey in order to achieve a goal. (Image on Behance)